Comixology (at Amazon) Sales: Something's Going On With DC's Prices

In this week’s Comixology (at Amazon) sales, there seem to be some changes in DC’s digital pricing.

Where did the New Releases and Sale pages go?

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In case you’re having troubles with the new UIX (a LOT of people have been):

DC’s Unannounced Price Changes

We’ve been hearing quite a bit from people wondering why DC hasn’t had a sale listed on the Deals page in a couple weeks. We’d been wondering that, too. Looking into it, it seems like DC may be changing their digital pricing structure on older collections (their backlist, if you prefer industry jargon). What we’re about to say is based on our observations on pricing on the afternoon of 4/11/25. These things do have a way of changing.

It appears that DC may be in the process of changing the list price for backlist “regular” collections to $9.99 across the board. What’s old enough to be considered backlist? It appears to be something like 6 or 7 months. Not all prices have changed, so this may still be working it’s way through the Amazon database. Some of the omnibus editions are also $9.99, some are higher.

If DC is in the middle of a price restructuring, it would not be unusual for them to pause sales until all the new prices have populated out. Which is not to say there aren’t some larger discounts floating around. We’re seeing lots of seemingly random $3.99-$6.99 price points across all sorts of titles… but not always full runs.

Let’s go on a quick tour, shall we?

Action Comics 2016 – preset – Mostly $3.99 – $5.99
Batman 1940 – 2011 – mixed in with the $9.99, you have Peter Milligan’s Batman: Dark Knight, Dark City and Batman by Brian K. Vaughn for $3.99. A couple volumes of Batman by Ed Brubaker for $5.99. And a few other things.
Batman 2016 – present – A few $3.99 – $4.99 volumes from the Tom King run… but not the entire run
Flash 2011 – 2016 – $3.99 volumes
Flash 2016 – 2024 – Mostly $3.99/$4.99 volumes
Green Lantern 1960 – 1986 – The 80’s material is $3.99@
Green Lantern 2005 – 2011 – Most of the Geoff Johns run is $2.99/$3.99
Hellblazer – Seemingly random $5.99-$7.99 volumes
Wonder Woman 2006 – 2011 – All but one volume, $3.99
Wonder Woman – 2011 – 2016 – $3.99@

That’s not an exhaustive trip through the DC backlist, just a few things we typed in and found lower prices. If there was a backlist volume you were interested in, now might not be a bad time to check on it. Hopefully this stabilizes soon and we get back to having a better idea what’s a sale and what a normal price. It’s also possible those $9.99 prices are someone’s idea of a sale. In the meantime, something’s going on, we’re just not 100% sure what it is.

Marvel

Marvel did not have a new sale this week. See below for the continuing ones.

(More) Unannounced Sales

Be Everything at Once: Tales of a Cartoonist Lady Person – Dami Lee
Heart and Brain: An Awkward Yeti Collection – The Awkward Yeti / Nick Seluk
- Heart and Brain: Gut Instincts: An Awkward Yeti Collection
Mom’s Cancer – Brian Fies

The Marvel “Maybe” Sales

The trend continues. New releases at lower than expected price points and discounted pre-orders. Is this the new normal? We’re not sure, but let’s run them down.

Dropping This Week

Annihilation 2099 – Steve Orlando / Pete Woods; $8.99
X-Factor By Mark Russell Vol. 1: Please Like And Share – Mark Russell / Bob Quinn; A satirical take on the government sponsored hero team. We’ve been enjoying this one; $8.99

Dropping Next Week